Transforming Split59’s E-Commerce and Brand Experience

Client Overview
Split59, a premium activewear brand, is renowned for its high-quality, sustainable athletic apparel that blends performance and fashion. With a growing customer base of fitness enthusiasts and eco-conscious individuals, Split59 sought to enhance its e-commerce platform to meet evolving market demands and deliver a seamless shopping experience.

Challenges Faced by Split59

1. Limited E-Commerce Functionality: The existing online store struggled to handle high traffic during product launches and seasonal sales, leading to slow loading times and lost sales.

2. Fragmented Customer Journey: Lack of personalization in the shopping experience made it difficult to engage users and retain loyal customers.

3. Inefficient Inventory Management: The absence of an integrated inventory system resulted in frequent stockouts and inaccurate product availability updates.

4. Low Mobile Optimization: A suboptimal mobile shopping experience hindered engagement with a significant segment of their customer base.

Solutions Provided

1. Revamped E-Commerce Platform:

   • Migrated Split59’s online store to a robust platform built on Next.js for a faster, scalable, and seamless user experience.

   • Enhanced site performance to handle high-traffic scenarios, ensuring zero downtime during product launches and sales.

2. Personalized Shopping Experience:

   • Integrated AI-driven recommendation systems to offer tailored product suggestions based on user behavior and preferences.

   • Added dynamic filtering options to help customers easily find products matching their needs.

3. Integrated Inventory Management:

   • Implemented a cloud-based inventory system to sync real-time stock levels across all channels, reducing stockouts and overselling.

   • Automated inventory alerts for timely restocking of high-demand products.

4. Optimized Mobile Experience:

   • Redesigned the mobile interface for a smoother, user-friendly experience, improving loading speeds and navigation.

   • Introduced mobile-first checkout flows to reduce cart abandonment rates.

Key Results

• Increased Sales: Conversion rates improved by 35% due to the enhanced website performance and personalized recommendations.

• Improved Customer Retention: The personalized shopping experience resulted in a 40% increase in repeat purchases.

• Reduced Stockouts: Real-time inventory management cut stockouts by 50%, improving customer satisfaction.

• Enhanced Mobile Engagement: Mobile traffic grew by 60%, with a 25% boost in mobile sales after the platform optimization.

Conclusion
By reimagining Split59’s e-commerce platform and optimizing key customer touchpoints, we empowered the brand to meet its business goals and exceed customer expectations. The transformation enabled Split59 to stay ahead in the competitive activewear market while maintaining its commitment to sustainability and style.

Is your e-commerce platform ready for growth? Contact us today to discuss how we can help you achieve your goals.